03 / SELECTED WORK
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THE PROJECT
An editorial e-commerce experience for an independent artistic perfumery, built around curated niche fragrances, discovery and a strong luxury identity.
THE IDEA
Niche perfumery sells narrative before product. The store is built around discovery and curation — reading, then buying — instead of a grid of thumbnails and filters.
WHAT I WORKED ON
- 01 —BRAND / DIGITAL IDENTITY
- 02 —UX / INFORMATION ARCHITECTURE
- 03 —INTERFACE DESIGN
- 04 —DEVELOPMENT
- 05 —COPY
- 06 —SEO / CONVERSION
A niche fragrance store designed more like an editorial experience than a traditional catalogue.
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