04 / SELECTED WORK
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THE PROJECT
A culture-led digital identity for a competitive powerlifting team, combining athletes, competitions, records, coaching and team history in one editorial platform.
THE IDEA
A team is a story, not a roster. The site is composed like a printed sports annual: athletes, meets, records and history in one continuous editorial system.
WHAT I WORKED ON
- 01 —BRAND EXPERIENCE
- 02 —UX / INFORMATION ARCHITECTURE
- 03 —INTERFACE DESIGN
- 04 —DEVELOPMENT
- 05 —CONTENT STRUCTURE
An editorial platform built around strength, competition and team culture.
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